Telling Stories Through Case Studies

I thought this general information is important for some of us job seekers who cannot afford to write for peanuts. Thank you Lisa!

Live to Write - Write to Live

If you enjoy helping people tell their stories, case studies might be a good fit for your writing business.

Companies seek professional writers (and pay well) for these effective marketing tools known as case studies.

Basically, case studies tell the story of how a customer decided on, purchased, and is using a particular product (or service) to improve their business.

Case studies can be as short as a few paragraphs (but the shortest I’ve done is 1,200 words), to four or more pages. 

Tasks involved in writing case studies include:

  1. Choosing a niche (medical, manufacturing, and so on), doing some research, and finding a company to work with. LinkedIn is a great tool for finding companies and contacts within those companies. Start with a keyword and then fine-tune the results until you have some companies you are interested in working with and reach out with a letter of introduction.
  2. Getting the…

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About Cynthia

I'm a little crazy but who isn't? I enjoy writing about my many odd experiences and my perception is really altered by time, age, and drugs. Not really but it sounds cool. I'm from Los Angeles and moved to North Carolina. I don't like culture shock but it happens anyway.
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